Assignments

3rd Feb – Formative Assessment, Self Assessment & Project Completion. Review self-assessment sheet as well as the tasks listed below for further guidance.

Photograph work, scan any 2D work and sketch out your poster design for development.

27th January – No lesson 10th Feb, College Closed. Feedback Assessment to start 3rd Feb & 24th Feb. FINAL ASSESSMENT w/c 27th Feb. You will NOT start your FMP or be considered for exam if you have not passed Unit 12.

This week you should be continuing and finishing your design sheets. If this is complete you should begin to sketch your poster or other promo design material for your Confinement outcome. You could be making a book or magazine cover, TV/Film advert, leaflet or propoganda campaign. Begin to research into visual outcomes that best meet your audience needs and bring attention to your outcome. You must understand your audience in order to know how to develop a design idea to attract their attention.

Propoganda Posters: https://designschool.canva.com/blog/examples-of-propaganda/

1984 , George Orwell 

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Barbara Kruger The year 1989 was marked by numerous demonstrations protesting a new wave of antiabortion laws chipping away at the 1973 Roe v. Wade Supreme Court decision. Untitled (Your body is a battleground) was produced by Kruger for the Women’s March on Washington in support of reproductive freedom. The woman’s face, disembodied, split in positive and negative exposures, and obscured by text, marks a stark divide. This image is simultaneously art and protest. Though its origin is tied to a specific moment, the power of the work lies in the timelessness of its declaration.Image result for barbara kruger your body is a battleground

Loose lips sink ships is an American English idiom meaning “beware of unguarded talk”. The phrase originated on propaganda posters during World War II. The phrase was created by the War Advertising Council and used on posters by the United States Office of War Information.

Related image

20th January

You should now be focused on developing and explaining your ideas on paper through the production of design sheets. Design out of your sketchbooks on large paper so that you can put in your portfolio. Use color! Use mixed media! Add texture! Be creative. Look into design sheets so presentation ideas/ You should experiment with materials, processes and techniques. Your design idea and visual communcation of the idea is more important than the actual product!

Image result for A level design sheets

Image result for A level design sheets

13th January

Graphic Photograms (PPT – Graphic Photograms)- present in sketchbook, discuss process, link to Robert Heinecken (http://www.mocp.org/detail.php?type=related&kv=7228&t=peoplehttp://www.mocp.org/detail.php?type=related&kv=7228&t=people)

Unit 12 Developing ideas for visual communication outcomes related to your Confinement Brief. Think about what you would need to produce in order to gain the attention of your target audience.

  • Who is your audience?
  • What are effective means of visually engaging or attracting that audience to your work or design – for instance, what techniques are used to attract children to a new cereal product? How does Nike convince teenagers to buy their latest trainer?
  • What have other companies done to attract your chosen audience to their products? Analyze these
  • Develop several pages of research, inspirations and ideas in your sketchbook around creating advertising for your products/artwork.
  • Look at the New Designers and D&AD 2016 – http://www.dandad.org/en/d-ad-professional-awards-pencil-winners/

16th December

Working on understanding audience. This will achieve 1.1, 1.2, 1.3 of your assessment criteria for unit 12:

  1. Audience research – present your analysis of Gen Z in your sketchbook. Show that you have identified the key characteristics of that audience.
  2. Chose/Identify 2-3 difference and SPECIFIC audiences. Research into and present your knowledge of those audience characteristics in your sketchbook.
  3. Chose 3 bodies of art work from a range of mediums (graphic design, advertising, photography, architecture, 3D or product Design for example) present examples of the that work in your sketchbook and:
    1. Who, what, where, when – general info on the work.
    2. Analyse the visual characteristics of the work
    3. Identify the CONTEXT of the work – the reason and purpose of the work, why was it made? What does it mean
    4. Identify the TARGET AUDIENCE for the work – who was it made for? How does it relate to, manipulate, or control that audience? How do the visual characteristics work to attract that specific audience?
  4. Be able to present a range of ideas (more than 1!) for how you will approach the theme of CONFINEMENT
  5. CONFINEMENT – How do you define it? What other words/definitions are associated with Confinement? How else can you explain confinement as a theme?

9th December

Complete your typographic poster – 1 which we did as a group (John Lennon) and 1 which you do on your own. Print, present and evaluate the outcomes in your sketchbook.

4th, 11, 18, 25th November

You have limited time until your assessment and you need to use lesson time to complete your photographic outcomes as per your proposal. Be sure to develop your sketchbook to include research, idea development, experimentation, developmental work (progress/stages of development), annotations/evaluations of work, etc.

Once give written feedback w/c 14th you need to complete targets.

Summative & Final Assessment 2nd Dec

21st October

You have now been introduced to a number of photography and Photoshop techniques. You have also submitted a written proposal which explains what you will produce for the theme of SPACE. Remember that you will have a 3D outcomes for Space and Photography/Image outcomes for Space. You should now develop a series or a body of work to meet your individual proposal. Remember this could be “traditional” photography, photographic graphic design, image manipulation, collage, blending, double-exposures, etc.

** Your individual research, idea development (sketches, plans, brainstorms), planning, experimentation, screenshots, etc should be presented in your sketchbook and evaluated.

14th October

  • Introduction to Blending, Overlay, Duplicating, Opacity
  • Use the handout provided; screenshot your steps
  • Complete 1 class outcomes and then experiment with your own images using the techniques learned
  • Begin your research and idea development for your individual project proposal
  • For assessment: Present at least 2 artists / bodies of work related to your idea – discuss themes of work, characteristics of the work and the context of the artists work
  • You may need to do further research into techniques, for instance how to shoot architecture, or tutorials on how to produce your ideas
  • Idea development: present in sketchbook, such as: sketches for ideas for outcomes, brainstorms/mindmaps, locations to shoot, images as examples of what to produce, goals for your visual outcomes
  • Begin to create – present experimentation and development in sketchbook
  • Check out pinterest

7th October

1.1, 1.2, 1.3 – Assessment

30th September

  • Complete the double exposure exercise using the images and handout provided
  • Present all evidence, screenshots in sketchbook; evaluate process, technique outcomes
  • What are the characteristics of your outcomes?
  • What could the context be of an image like this?

23rd September

  1. Idea development – develop ideas for mixed media construction of a face/body

Use space as a focal point – minimal design, space on your canvas, removing an element of the face/body to create space, adding something into the removed space …

  1. Add context to your idea – what does your constructed image communicate to your viewers? What does it say?
  2. Intro to studio – present practice images in sketchbook, explain learning process
  1. Extend research – look at images to help you idea develop, present in book, look at pinterest ideas
  2. If you want to extend your research into this theme, look at John Stezaker (book in library
  3. Be prepared to work on your digital construction next week
  4. You will produce a portrait to work with … you can then either photograph, illustrate, paint the other elements that you add to your image

16th September

SPACE – POSITIVE & NEGATIVE

  1. You may want to find further examples to help you to understand positive and negative space. If so, present in your sketchbook & evaluate for CHARACTERISTICS AND CONTEXT
  1. Research at least 1 artist and present at least 4 images that show their use of positive and negative space – ANALYSE THEIR WORK FOR CHARACTERISTICS AND CONTEXT
  1. Shoot – 20+ examples of positive & negative space – experiment with composition, balance, minimalism, framing, amount of positive or negative space you use, subject matter

** You will print and present this as a gallery in your sketchbook and you will evaluate your work for your use of CHARACTERISTICS & CONTEXTS

  1. Write the definition of SPACE – Positive & Negative (sketchbook)
  1. Give 1-2 visual definitions of positive & negative space (sketchbook)